Malaysian Airlines Information

A week after acquiring Tweetie, Twitter is unveiling its long-awaited (often with baited breath) advertising program. And, in true Twitter fashion, it consists of tweets rather than true advertisements.

Twitter will offer companies the ability to have ‘Promoted Tweets’, which are sponsored tweets that will be pinned to the top of search results. But don’t expect anything fancy. Other than staying on top of the search stream, they’ll be just like any other tweets. Twitter already has a few companies lined up to promote their tweets, including Best Buy, Bravo, Starbucks and Virgin America.

Twitter has thus far stepped carefully in adding revenue to the site, especially in the form of advertisements. Knowing that the ease of use and the quick passing of information without much intrusion is the key to Twitter’s success, any obnoxious advertising scheme could have a huge negative effect on the company. Promoted tweets will mimic any other message and, initially, only show up in search results, though this could expand if the program in successful.

The interesting twist is that Twitter will monitor the promoted tweets. Those that don’t prove successful in the form of being retweeted around the network will see less display time in the search results to the point of being dropped completely. This means the sponsored messages must appeal to Twitter users in a way that makes them want to interact and pass along the message. So don’t expect to see “Drink Starbucks coffee because it tastes good.” Instead, we’ll be seeing tweets like “1/2 off Chai Lattes all day long.”

Go to Sponsored Tweets Official Website

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Malaysia Airlines announced they will add two additional nonstop flights to their existing route from Kuala Lumpur to Paris. The two daily flights will begin this month on the 28th, and be an addition to the five times per week already offered by Mayalsia Airlines to Paris.

The new flights will depart from Kuala Lumpur at 23:35 local time and arrive in Paris at 6:40 the following morning. Senior General Manager for Malaysia Airlines, Dr. Amin Khan said that the flights were a response to an increase in demand for this particular route. He added that future bookings are increasing in numbers compared to this same time last year. Dr. Khan announced that Mayalsia Airlines load factor was holding strong at about 80% and that the company was hoping to capitalize on that growth.

The daily non-stop flight leaving for Paris is designed to cater to business and recreational visitors. It allows passengers to arrive in Paris in the early morning, thus giving them a maximum amount of time during their stay. It allows arriving passengers continuing onto other parts of Europe to catch earlier flights out on the same day.

Promotional deals and flight schedules can be found on the airlines website, and the new daily flights to Paris will begin on March 28, 2010.

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BUDGET airline AirAsia is considering flying to Cairns, including direct flights from Bali.

An airline spokesman yesterday said the Malaysian operator was talking with Cairns airport
officials.

“AirAsia is in discussion with Cairns airport authorities on the possibility of launching several routes,” he said.

“Cairns-Bali is among those on the list. But nothing has been firmed up and the talks are merely in the exploratory stage.”

Airport chief executive Stephen Gregg was tight-lipped yesterday.

He said the airport was always open to opportunities with new airlines to add capacity for Cairns.

“But at this stage there is no news on AirAsia coming here,” Mr Gregg said.

Advance Cairns chairman Russell Beer said at the launch of Alliance Airlines services earlier this week AirAsia was talked about.

He said he understood the discussions were preliminary and any additional flights, especially from overseas, were welcome.

Mr Beer said as part of the New Deal relief, recovery and reform package for Cairns he was driving any increased airline capacity.

Tourism Tropical North Queensland chief executive officer Rob Giason said senior executives from the airline had visited Cairns in the past and there had been talks about possible opportunities.

“I have no knowledge of any route developments at this stage,” he said.

AirAsia is based in Malaysia with hubs also in Indonesia and Thailand. It operates from major airport in Kuala Lumpur.

It has a network of 130 routes covering 70 destinations, employs about 7000 staff and carried about 25 million passengers last year.

Its offshoot, AirAsia X, flies to Melbourne, Perth and the Gold Coast from Kuala Lumpur and also flies to Bali from Perth.

It hopes to start services to Sydney by mid-year. There are plans to fly to Darwin and Adelaide.

It is not clear how its operational alliance with Jetstar will affect its Cairns plans. Jetstar flies to Bali and Singapore via Darwin.

The alliance is tipped to save the airlines about $300 million annually, as a springboard to a wider partnership that includes revenue and code sharing.

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